Future-proof your marketing growth with Server-Side Tagging
Server-Side Tagging: Benefits backed by industry case studies*
Capture conversions, improve your ROAS
Find out how Server-Side Tagging helps you recover data and get more from your ad spend.
Calculate ROASImprove performance with Server-Side Tagging
See how Usercentrics Server‑Side Tagging improves campaign results and strengthens user privacy.
What is Usercentrics Server-Side Tagging?
Usercentrics Server-Side Tagging hosts your Google Tag Manager container on a secure server. Compared to client-side tagging, it sends cleaner, more accurate, and consented data to your ad tools — helping you control your data and get better results from your marketing campaigns.
Built for marketers, trusted for compliance.
Server-side tracking is the future — don’t fall behind
Digital marketing is getting harder. Ad costs are rising, conversions are falling, attribution windows are shrinking, and data quality keeps dropping — making results tougher to measure. Traditional tracking methods can’t keep up. Server-Side Tagging helps fix this. It improves data accuracy, enables secure and consented first-party tracking, and reduces reliance on cookies, giving you full control over what data gets shared.
According to our research*, adoption of server-side tracking has grown rapidly, reaching 20–25% of SMBs since 2020. By 2027, it’s expected to become the standard for data-driven organizations, with 70% adoption projected across the industry.
Now is the time to act. With Usercentrics, what used to require deep technical knowledge is now fast, simple, and code-free. Get ahead while most businesses are still catching up.
How to get started
Our managed Server-Side Tagging solution gets you up and running fast thanks to pre-built templates for the top ad channels and integrated privacy compliance.
We provide:
Easy launch: Start fast with pre-built templates for GA4, Google Ads, Meta (CAPI), and more- Managed solution: Handle traffic spikes with a solution that autoscales servers to match demand
- Built-in consent: Easy integration with the Usercentrics Web CMP
- Start free: No cost for up to 20,000 server-side requests/month
What customers are saying about Server-Side Tagging
Built for performance, backed by trust
Usercentrics Server-Side Tagging helps you deliver better marketing results while staying in control of your data. Our solution is designed to maximize performance, privacy, and compliance — without added complexity.
- Improve data quality, get higher ROI
Send high-quality, consented data to your ad platforms for more accurate targeting and reporting. - Increase site speed and conversion rates
Tags run on the server, not in the browser, keeping your site fast and user-friendly. - Stay privacy-compliant with ease
As a Google Gold Tier CMP Partner, we help you meet privacy regulations — without slowing down your campaigns.
Choose your pricing plan
Special Launch Offer Get your first 20,000 requests for free
No upfront commitments. Just start free.
Disclaimer: Offer valid for new users only. Free access for up to 20,000 requests. Standard rates apply thereafter.
Usercentrics reserves the right to modify or end this offer at any time.
Curious how Usercentrics Server-Side Tagging fits your stack or use case? Talk directly with the people who built it — no fluff, just answers.
Product features
Coming soon Coming soon Frequently asked questions
With Server-Side Tagging, instead of sending data directly from a user’s device to third parties, tracking data is sent first from the device to a “tagging server” that you control (a ‘first party’ server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.
Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it’s a strategic solution to future-proof your online marketing and gain better control over data flows.
*The figures presented are based on an analysis of the studies below; actual results may vary depending on your business setup and potential data tracking limitations. Usercentrics has not independently verified the accuracy, completeness, or reliability of the underlying data, and has only analyzed and interpreted the information therein. Usercentrics makes no representations or warranties, express or implied, regarding the validity or quality of the source data.
| Funnel Metric / KPI | Detail | Source link |
|---|---|---|
| Bounce‑rate driver (page‑load / LCP) | Up to 5.6 s faster page‑load and an 11 % ↓ in LCP for a multinational retailer after Adobe‑suite tags were migrated server‑side — a performance delta Google research links to materially lower bounce risk (see §2) | Thinkwithgoogle.com |
| Add‑to‑cart and checkout data capture | Nemlig moved “add to cart” and other high‑volume events into a GTM server container, eliminating collector‑side throttling and delivering a 40 % jump in 90‑day conversions from new shoppers | marketingplatform.google.com |
| Sign‑up / first‑transaction tracking | Square enriched server events (e.g., first payment) and saw +46 % more conversions recorded across channels, enabling smarter bid strategies | marketingplatform.google.com |
| Overall conversion‑rate |
| https://cosmoforge.io/ |
| Cost per acquisition (CPA) / CAC |
| https://cosmoforge.io/ |
Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.
Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.
If you are a performance marketer or the founder of a growing business, this solution is for you.
Our Server-Side Tagging product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.
Unlike competitors, we offer an out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.
With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM ) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.
Paid plans include:
- Hosting for multiple tiers of requests over 20,000 per month
- Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
- Consent integration with the Usercentrics Web CMP
A request is a tracking “hit” sent from the user’s browser to the tagging-server, usually triggered by a page load or event.
The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.
We are providing implementation support via documentation, with further support options to be rolled out during the coming months.
Usercentrics Server-Side Tagging free version is available for early access. Paid plans will be launched soon, so stay tuned!
*Our research was based on sources such as:
- Google developers blogs
- Fortune Business Insights – Tag Management Market Report
- Fresh Egg
- Awin – 2024 guide to S2S tracking