Usercentrics’ mission is to enable companies to be “privacy first”. We enable data compliance, improve user experience, and boost revenue long term, as well as protecting against violations and fines.
A Consent Management Platform (CMP) provides a customizable cookie banner for websites, apps, connected TV, and more. It enables businesses to comply with privacy laws by providing information about cookies and other tracking technologies in use and giving users consent choices. A CMP also securely stores consent information in the event of an audit by data protection authorities or data subject access requests.
Usercentrics is a global leader in the field of consent management platforms (CMP). We enable businesses to collect, manage and document user consents on websites, apps and connected TV.
Our vision is to build a world where user privacy enables a thriving digital ecosystem. We create technology that makes it easy for organizations with an online presence to protect data privacy while growing their data-driven business.
We believe that everyone should have control over their data. We believe successful data-driven
business models now and in the future need to be “privacy first”, with consent and compliant data at the center of operations.
A Consent Management Platform (CMP) is a technology implemented on websites to obtain legally valid consent for the collection and processing of personal data from website visitors or customers.
This data is commonly obtained via cookies and other tracking technologies set by Data Processing Services implemented on the sites (for analytics, marketing, etc.)
A CMP provides website visitors with choice and helps protect their personal data by requesting consent prior to the activation of cookies set by Data Processing Services.
This enables consumers to have control over the personal data that they share with companies.
Personal data or personal information is information that can be used to identify a person, directly or indirectly, alone or in combination with other pieces of data.
Different data privacy regulations have their own specific definitions of personal data, and there can be additional sub-categories that require special handling, like sensitive personal data.
A CMP enables businesses to achieve compliance with data protection laws like the EU’s GDPR, Brazil’s LGPD, and the CCPA/CPRA and more in the United States.
A CMP enables companies to collect, manage, and document legally valid user consent for personal data collection and processing on websites and apps.
Additionally, Usercentrics enables companies to efficiently manage Data Subject Access Requests (DSARs) and offers a Preference Management solution.
If a website visitor does not opt in via the CMP, the script that sets cookies or other trackers and enables data collection will be blocked. Personal data will not be collected or shared with third-party technology providers.
User preferences will be stored in the web browser’s local storage and retrieved next time they visit the website.
